Here at BitMED we appreciate transparency and creativity. So, let’s try something new. We would like to give you the opportunity to learn more about this role the same way we would get to know you. An application!
We’ll go first…
Why is this position crucial to BitMED?
Our lean team is ready to grow. We are rapidly onboarding 22M members to our platform, and that number is growing every day. We are looking for a VP of Marketing to join the senior leadership team and be a key contributor to our growth. This person will be our first marketing hire and oversee all marketing, communication, and public relations initiatives as we scale. This position is crucial to BitMED’s success; we’re going to market in the United States and Africa, at the same time, and that takes someone that can align our strategy and brand across all markets and channels.
This person will decide what systems we use, how we build out the team, and manage the annual marketing budget. This person will be critical to building and testing our messaging and strategy. BitMED needs a VP of Marketing who can think strategically and understand our vision but can also get their hands dirty in executing the day to day marketing tasks. Executing on tactical initiatives quickly—such as content creation, social media, product marketing—is necessary. This person will start as the sole marketing hire and shape the team.
Why does this person want to work at BitMED?
They are excited about bringing blockchain technology to the healthcare community at scale. Joining BitMED is a strategic and advantageous career move for them because they get to work towards our mission of bringing a global, no-cost healthcare solution to market.
They visualize the impact they’ll have in this role and are prepared to offer their expertise towards building a successful new platform that will change the way the world views healthcare. The VP of Marketing wants to translate brand and market vision into differentiated and compelling product messaging for each audience and enable the outward facing teams to carry our story. Our VP of Marketing will be at the core of everything we do on the consumer-facing side of our business, so it will be an exciting and challenging role.
What will this person do on a day-to-day basis?
Work closely with product and management teams to understand our member’s needs and create go-to-market strategies, communication and collateral that reflects BitMED’s product values and goals
Create marketing strategies to advertise, grow, and promote our platform channels, ICO and wallet
Oversee sponsorships, conferences, events, meetups, online marketing, and budgets
Develop and execute marketing plans for BitMED’s brand, including brand assets, voice and positioning
Coordinate and organize marketing initiatives, including outbound campaigns and demand generation sales activities
Implement new marketing initiatives such as competitive analysis, research projects, account-based marketing, direct mail, etc.
Manage the localization implementation and translations across all channels and markets (bridging cross-cultural communication, translations, compliance and regulation, etc.)
Create a plan for marketing team growth and budgetary needs and expectations
Implement and maintain necessary marketing technology, including email tools, marketing automation, etc.
Manage marketing services department, including development and distribution of all marketing collateral
Track, analyze and report on all activities and results to senior leadership
What is this person expected to accomplish within their first 90 days?
Develop a cadence of press mentions through regular media outreach to tech, trade and business publications; begin developing relationships with publications to increase likelihood of mentions
Organize brand assets to grow our public profiles (both social and business, i.e. Crunchbase, AngelList, Telegram etc.)
Establish process and standards for development, launch, and maintenance for all brand positioning materials
Alignment of brand positioning as it relates to partners, products, proposals, sales tools, messaging, content, and look-and-feel of all internal and external communications and marketing materials
Coordinate and execute on marketing initiatives as they relate to sales—including case study interviews and creation, sales collateral, and deck coordination and upkeep
Define key messages to target audiences that’s able to be repurposed for ongoing communications and cadence
Identify conferences, speaking events, and award opportunities for BitMED, apply and reach out as necessary
Provide leadership in the development of joint ventures, affiliations and partnership arrangements
Provide leadership and support for the design, development and implementation of products
Oversee direct market research, competitor analyses and customer service and retention monitoring processes
Build, develop and manage marketing team capable of carrying out needed marketing and service strategies
What qualities should this person have?
Hands-on marketing leader who leads by example
Positive minded and always open to innovation and change
Demonstrates ability to lead and build a top-grade marketing team
Strong writer who can turn complex content into simple, hard-hitting, and actionable language
Meticulous, detail-oriented and has an eye for design
What experience should this person have?
10+ years of marketing experience
5+ years of experience in a marketing leadership role
Bachelor's Degree required, MBA preferred
A track record of building, leading, and retaining high-performance teams in a fast-paced startup or high-growth environment
Experience in B2C marketing and large-scale user acquisition
PR experience required
Experience successfully executing digital marketing campaigns, including SEO, SEM, Google AdWords, etc.
Substantial experience in senior marketing leadership role; has overseen yearly marketing calendar and budget
What skills MUST this person have a strong understanding of?
Concise and articulate in speech and writing
Ability to craft on-brand messaging and communicate ideas in a compelling way
Strong leadership and management skills
Exceptional strategic thinking
Strong project management skills
Budget forecasting and management
Problem solving analysis
Deep domain understanding of marketing analytics
What skills would we like this person to have?
Familiarity with ICO marketing
Strong understanding of digital currencies, blockchain and telehealth
Has worked closely with a team of product managers
Strong understanding of the telehealth marketing and advertising landscape